Hello, my name is Edna Chew, 周艾娜.

I’m an INCREDIBLE designer who specialises in creating SUPER DUPER memorable mascots for brands. My passion for toys and collectibles initially inspired me to pursue a career as a toy designer, and that love has blossomed into my current obsession with adorable illustrations.

My work in mascot design has been proudly featured in Lianhe Zaobao newspaper, recognised for its creativity, personality, and the emotional connections it builds between brands and audiences.

Beyond mascots, I’m also a pixel-perfect Graphic Designer, Brand Creative, Digital Marketing Strategist, and occasional pun-maker — creating visual concepts that inspire, inform, and captivate. Highly creative and passionate, I come equipped with extensive experience in multimedia, marketing, and print design. If you love aesthetics, puns, or a good cup of bubble tea — we’ll get along fabulously.