Everything You Need To Know About Graphic Design
What is Graphic Design?
Graphic Design is a process to create visual content and material to connect to your audience. It can be achieved through the use of copywriting, illustration, photography, typography and more. The main objective of good Graphic Design is to convey your messages efficiently and increase your conversion rates.
Graphic design is all around us. It’s showcased as visuals across multiple different mediums to express a message or tell a story. Some common applications of Graphic Design include Annual Report & Publication, Banner & Poster, Brochure & Pamphlet, Direct Mailer & Flyer, Illustration, Infographic, Newsletter and Packaging.
To the common person, graphic design is seen as the formation of colours, shapes, textures, and fonts to create a visual. But the individual behind the visual product has a much deeper purpose. Graphic designers are the thinkers & storytellers behind visuals and use a well-developed set of skills and tools to create a stunning end result. Graphic design is highly important because aside from enhancing effective communication, it also beautify just anything!
What Graphic Designers Do?
Graphic Designers are the creative engine behind brand identity or marketing efforts, making them a vital part of running a successful business. They use colours, textures, photography, fonts, and other various design elements to communicate a message.
What Tools Graphic Designers Use for Creating Visuals?
Did you ever wonder how graphic designers turn up their creative ideas into a visual masterpiece? With the help of modern-day technology and advanced creative software, turning an idea into a finished product is made possible. Adobe’s Creative Cloud is the industry standard for design professionals and includes a suite of programs such as Illustrator, Photoshop, AfterEffects, Premiere Pro and more.
What are the Types of Graphic Design Projects?
Different designers specialise in different areas. Though they often overlap, each type of graphic design requires specific set of skills and design techniques.
Branding Design
A brand designer determines how a company is perceived, mostly through logo design, typography, colour schemes, websites, the brand’s marketing materials and more.
Marketing & Advertising Design
Using marketing and advertising techniques to create visuals to communicate the best ads and promotions for billboards, video, social media, etc.
User Experience (UX) Design
A type of digital design that focuses on making a user’s experience with websites, software or mobile apps as efficient and enjoyable as possible.
Web Design
Web design is the process of planning, conceptualising, and arranging content intended for the Internet, anchored on page layout and choosing the right design patterns, in addition to creating the computer graphics for a website.
Editorial & Publication Design
Creates interesting page layout and perfects the typography for text materials, although more popular with print media, elements are still carried over to digital design.
Industrial Design
Combines both function and aesthetic expression into manufactured goods, involving individual product design, production processes and business strategy.
Art & Illustration Design
Graphic artists draw traditional fine art like illustrations or paintings for a variety of commercial purposes like T-shirts, book or album covers, tattoos, or even environmental decoration like murals or customised interior design.
Motion Graphics
Simply put, graphics that are in motion. The designer creates videos, typically for websites or social media, and involves other disciplines like animation, film production, and sometimes sound design.
When you’re looking for the right person to take on a design job, knowing the different types of graphic design will help you identify the specialist you need.
