Helpling Singapore Home Services Website Design
The most common reason to rebrand a website is to increase web traffic, generate more leads, and add functionality to improve the user experience. Helpling Singapore website revamp to meet new business goals and objectives.
Helpling is an influential startup company headquartered in Berlin. The founders, Benedikt Franke and Philip Huffmann, took less than 80 days to bring their concept to the market. Launched in Germany in 2014, the new online service was already available in countries such as Austria, France, Sweden and the Netherlands in less than two months! Today Helpling is available in more than 150 cities and is the most widely-available platform for home cleaning.
Art Direction | UI/UX | Web Design
The Challenge
Header navigation links are too close together making clickable targets smaller which decreases the click-through-rate (CTR).
Overwhelming Call-to-Action (CTA) buttons that might irritate users, causing increase in bounce rate and drop-off rate.
A need to redesign the website interface to meet the Helpling’s new marketing objectives that aim to target affluent audiences.
Colour palette of the website looks too dull. Consumers may assume that it is behind time or lacking in innovation and growth.
