Maybelline New York Marketing Campaigns Graphic Design
Maybelline New York is an American-based New York City multinational cosmetics, skin care, fragrance, and personal care company. For females young or mature, from all walks of lives, empowering women to make a statement, explore new looks, and flaunt their own creativity and individuality. Inspired by confident, accomplished women, Maybelline gives you scientifically-advanced formulas, revolutionary textures, trendsetting shades effortlessly, affordably, beautifully.
Art Direction | Conceptualisation | POSM Design
MNY Shanghai Annual Roadshow
Are you a makeup fanatic? A selfie master? A homesick New Yorker? No? That’s fine. Maybelline New York holds its annual exhibition with an interesting twist to its interactive and Instagram-worthy pop up roadshow.
Coffee is akin to religion in the New York culture. Independent and small-chain coffee shops are outnumbering the behemoth brands, as the thirst for the perfect cup of coffee grows. Anchored on New York City’s cafe, shops and architectures, I art directed and conceptualised of 2018 annual atrium for Maybelline Shanghai in collaboration with a 3D Artist.
MNY Monthly Campaigns
Point-of-sale Merchandise are uniquely redesigned from scratch monthly to launch their newest products. Each monthly campaign differs, no two are alike, from edgy textures to innovative effects.
