What makes a good mascot?

A good mascot should be memorable and recognisable. It can take a form of an animal, human, an object or a factious character like Ana!

The mascot’s name is drawn from the brand name, Anacle so that audiences can associate the mascot to the brand. The glasses on Ana, gives a sense of “smartness” that reflects the brand’s smart innovations for smart cities. The sprout on Ana’s head is illustrated with the brand symbol and the ‘a’ on her belly is taken from the logotype, strengthening the brand identity.