Operation Broken Wing Graphic Design
A regional fitness charity movement that aims to bring the CrossFit community together for a meaningful cause - raising funds for the forgotten youth. CrossFit boxes around the Asia Pacific Region, such as Malaysia and Australia, carried out their own version of Operation Broken Wing to raise fund, as well as, awareness.
Art Direction | Events Design
Behind The Key Visual Creation
The brightly picked colour scheme brings a lighthearted mood as it was a fund raising event. The white grungy element resembles the chalk dust when cross fitters “chalk up” before they lift. Standing out from other poster designs, the texts are slanted as it gives movement and dynamics which emphasise on the type of event.
A total of 560 athletes gathered together to use their #FitnessForACause, to raise funds for at risk youth and to lend a helping hand to someone who needs it.
In 2017, Operation Broken Wing (OBW) has grown not just in size but the depth of our impact! OBW truly wants to see broken wings fly again and is committed to make that happen! Check out the event photos below.
