Virtue Medical
Brand Identity
In this age of fast-paced, compartmentalised sub-specialist healthcare and transactional relationships, Virtue Medical aspire towards the doctor-patient relationship, a core element in the practice of medicine.
This relationship is built on mutual trust and understanding, respect and good communication. Virtue Medical endeavours to be your family physician from cradle to old age.
Art Direction | Brand Identity Design | Collaterals Design
Logo Concept
The brand submark is made up of the clinic’s initial together with a pair of hands to reflect patient care. The circle added to the icon forms a person that symbolises the community which aligns with Virtue Medical’s focus of delivering people-centred care. Integrating the medical cross into the brand wordmark creates an instant association with healthcare which helps establish credibility and trust among patients and their families.
Illustrations
Virtue Medical uses watercolour style illustrations that add warmth and friendliness to humanise the brand, communicate values and simplify complex information. These illustrations contribute to a more approachable and memorable image.
