Singapore Armed Forces Veterans’ League Recruitment Trifold Brochure
In an age where everything is digital, you may think print marketing is dead. However, brochure design is alive, print isn’t dead! This brochure design aims to gain awareness, grow the veterans league and connect with more ex-service personnel.
The Singapore Armed Forces Veterans’ League (SAFVL) was established on August 1990 to forge links between active service personnel and ex-regulars of the SAF, and to foster camaraderie among ex-service personnel. It is a membership organisation that represents ex–regular personnel in Singapore and at regional and international veterans.
A key objective of SAFVL is to strengthen support for national defence by actively engaging the broader community on National Education and Total Defence.
This is done through the SAFVL’s participation in various commemorative events that remember tragic periods of Singapore’s past such as the Japanese Occupation in the 1940s, and the loss of lives at the bombing of MacDonald House in March 1965 during the Konfrontasi.
The lessons from such dark periods of our history are told by specially appointed veterans as Commitment to Defence Ambassadors (C2DAs) who share their personal stories and life experiences with various target audiences including servicemen and students.
