Maotiply Financial Service Brand Mascot Design
MAOtiply is a personal finance content creator with the goal of improving the financial literacy of millennials through bite-size entertaining and easy-to-understand visuals and articles.
Art Direction | Brand Identity Design | Mascot Illustration
MAOtiply Brand Personality
Your brand is more than just a logo and slogan — brands, like people, have personalities, and consumers want to see that humanity within a business. Like people, brands without personalities are just plain boring. Here, MAOtiply exist on a mission that aims to encourage millennials to come on a journey that will lead them to discover financial wellness in a quirky way!
The Logo Concept
The logo consists of dual meaning that communicates MAOtiply’s business nature, combining a lucky cat with a dollar coin. The slightly rounded sans serif logotype evokes a professional yet friendly vibe which is synonymous with the brand personality.
Mikado is a friendly and casual type family. Its unique yet straight architecture make it a great choice for visual impact! Mikado is used in all MAOtiply communications to project a consistent visual identity. This includes promotional materials, advertising, digital assets, and printed media.
Why Do Brands Need A Mascot?
What is a brand mascot? A mascot is a character, a personified image that becomes a symbolic representation of a brand. The term origins from the French word “mascotte” that means lucky charm. According to Adweek, brands that use mascots are more effective at getting an emotional response from their customers.
Lucky Cat As Brand Mascot
Since ancient days, many stories have been told about the Maneki Neko, AKA Japanese Lucky Cats or Fortune Cats. Here in Singapore, these lucky cats are mostly known as 招财猫 (zhāo cái māo), which is also how the brand name came about, MAO-tiply. These cats are known to bring good luck to households, happiness and success to individuals, and wealth and prosperity to businesses.
Social Media Introduction Posts
The first posts on Facebook and, especially Instagram, should make clear about what your business is. Breaking the ice with new followers, MAOtiply introduction launch uses animated video content along with an extremely energetic tune.
Behind the Scenes in Adobe After Effects
Instagram Carousel Posts
Bite-size carousel content that is easy to digest for the inpatient and short-attention-spend generation.
Instagram Animated GIF Stickers
Isn't it PURR-FECT that you can add extra fun, expressive GIF stickers to any of your photo or video in your Instagram story with the most adorable brand mascot, L-MAO! 😹
